John is happy, I am happy, everyone is happy..
But then out of nowhere the site starts to de-rank, I check the backlinks, social signals and I check the latest changes to the site..
But nothing seems to cause the slow de-ranking.
The site is starting to glide down the search results, at one point even ending up on page 2
Here we go again, time to call John and tell him the bad news..
To my surprise, he tells me he recently got an offer by another SEO specialist..